Are You Over-Delivering To Your Customers?

If not - you should be. Unless your offers are accompanied with bonuses you could be losing sales! With all the hectic competition online, it has become necessary to add extra benefits to your product or service to differentiate yourself from others. There are three important reasons for this:

You will improve your sales You will develop your customers' trust You will get repeat orders

Imagine - if you were to go shopping and come across two similarly priced offers where one only had the product, and the other included a bonus with the product - which one would you choose? You would obviously prefer the product plus extra bonus. It is the same with your website visitors. That is why it is important to over-deliver to your customer's expectations.

You can use your extra bonuses to enhance your product value, so that they appear even more appealing to your prospective customers. This is a good way to improve your conversion rate, particularly if your business is offering affiliate products which are being promoted by several affiliates.
The Advantages Of Offering A Bonus With Your Product

In addition to the above, there are other advantages that can you can enjoy when you offer bonuses and these are:

Suppose your product is slightly over-priced, your bonuses can enhance its value, since the additional offer would justify the price. When you offer a bonus, customers get the feeling that it is value for money and help you grow the relationship. The next time they buy, it will be from you, as they would begin to trust you. Your business will be perceived as one that is customer-focused when you offer 'extras'. Your customers will be easier to convince to buy when you offer them more than they expect for their money's worth.
What Kind Of Bonuses Can You Offer?

So, to achieve the above, how can you find those all-important and effective bonuses? If you have digital products with resale or private label rights, think of distributing them for free, and also allow the recipient to use it. Information is something that people are always looking for, and therefore, consider creating short reports or e-books your customers will perceive as added value. Yet another effective way is to club products from your joint venture partners and have a variety on offer.

Remember, offering a bonus does not mean just putting together a few freebies. The bonus must be of value to the customer, otherwise it is of no use. Customers are intelligent and will know immediately if you are trying to fool them and will simply drift away from your business forever. Therefore, never try to offer something just for the sake of doing so. Choose carefully, and make sure your customers will be happy to receive these bonuses.

That said, 'value addition' always works, because it shows you care about what you offer your customers. It ensures that they will feel like coming back for more.

Add a valuable bonus today, and see the difference!