Lays..."Be a little Dillogical"

Lay’s, a drool-worthy bag of irresistible tasting Potato Chips in subtle & sophisticated, exuberant flavors, still, continues to be the dominant favorite (Lovemark brand) in India,is now in the mode of repositioning its brand.

Its new tagline is "Be a little Dillogical". This new mantra of the brand is mainly focused on the "logic of the heart".Earlier the positioning tagline of the brand was "No one can eat just one".

Pepsico has come up with many taglines for lays like" Har Program Ka Main Food". and also the "Youngistan" Campaign. I think the new tagline for the change of the positioning will help Pepsico to attract more consumers to open the packets of the lays. The positioning is mainly in Hinglish which imbibes the indian touch and i feel its a good way of repositioning its Brand.

Smart Marketing Techniques

Well, readers i am back after a long time with an update of my Blog. Sorry to keep you waiting guys.This post is a gist of a workshop attended by me on Web Marketing by Mr.Ramesh Narshiman, an alumnus of IIM-k.So i think this might help you in enhancing your marketing skills.

A Marketer should be smart enough to understand the trend of the consumers,the changing needs and buying behavioral patterns of the consumers.So, not wasting much of the time, let me give you some of the Smart Marketing techniques.

The first thing a Marketer must think about becoming popular.Popularity doesn't come by itself.Its necessary that a company should have a blog in its website and keep it active. This helps in interaction with its customers and also know the needs or problems of the prospect.And this also creates a database of prospects for the marketer.The marketer should also contribute in blogs and articles in his domain.This helps to grab attention of the readers.

The next technique of becoming popular is a marketer should participate in all the events relating to his business like trade fairs,or any online events etc. This brings the brand to the notice of people.The other technique of popularity is to enroll and compete in competitions and write about it in his blog.

Now, secondly how to get the Brand Noticed..??
- Make sure to add your logo everywhere(emails, T-shirts,laptops etc..)
- Speak up in local events, communities.
- Carry your brand through your employees.
- Try to be an expert in your domain.
- Ads trough Hoardings, signboards, pamphlets, newspapers, Magazines etc.

The final technique is to retain your customers by giving discounts to your existing customers that leads to customer referrals, and also don't forget to involve your customers in discussions.

I hope this post would have given you some marketing techniques rather than thinking about traditional marketing techniques.