Lays..."Be a little Dillogical"

Lay’s, a drool-worthy bag of irresistible tasting Potato Chips in subtle & sophisticated, exuberant flavors, still, continues to be the dominant favorite (Lovemark brand) in India,is now in the mode of repositioning its brand.

Its new tagline is "Be a little Dillogical". This new mantra of the brand is mainly focused on the "logic of the heart".Earlier the positioning tagline of the brand was "No one can eat just one".

Pepsico has come up with many taglines for lays like" Har Program Ka Main Food". and also the "Youngistan" Campaign. I think the new tagline for the change of the positioning will help Pepsico to attract more consumers to open the packets of the lays. The positioning is mainly in Hinglish which imbibes the indian touch and i feel its a good way of repositioning its Brand.