Tata Docomo fascinating "Kids"... Is this a new Target Segment...??

The other day while flipping through the "Financial Express" newspaper,my eyes felt on an aricle saying "Tata Docomo launches "comix-on-the-go" service".Isnt it a great concept?

Well, i feel its a good VAS (Value Added service) to attract the Kids to use this service. Majority of the Kids population in India doesnt use Personal Mobile phone.They are very fascinated to use the VAS in their Parents phones. Now, this behaviour has been studied by Tata Docomo and it came up with this new service.

This comic application provides a number of animated comics like Mickey Mouse, Akbar Birbal, Suppandi, Manga, Devi, etc, accompanied with theme songs and sound effects. Initially this comic application can be available only in handsets like Nokia N97 as it runs on symbion S60 user interface software. Meanwhile Tata Docomo is working to provide this comic application in other handsets as well.For bringing in this content, Tata Docomo has partnered with Japan-based Zero-Sum Wireless Solutions. This service is available at Rs 20 per comic book and will remain valid for a year.

Now this has become a new trend in the cellular phone Market. Its competitor Airtel has also introuced this service. These operators are now targeting the Kids as their new Segment.Will this trend be implemented by the other competitiors? is a major question in the minds of the people.Lets see this in the coming future.

Tata Docomo is now famous for introducing such new trends in the market. It entered into the Market with a bash by introducing the Per-second billing and it has its followers. Now, the comix-on-the-go service, Airtel has become a follower of this service too. What will the Next-Big-Thing of Tata Docomo...??